Articles inNewspaperswith editorial process

Advertorial vs. sponsored article

The advertorial seeks depth and narrative; the sponsored article prioritizes clear information and benefits. Both provide authority if executed with editorial quality and thematic affinity.

Editorial process

Defines objectives, prepares briefing and materials, agreeing section and approach. Adjust drafts with the media and approve final version respecting style and editorial policies.

Guarantees and timing

Publication is usually completed in 3 to 7 days according to schedule. Ensures linking, positioning and permanence guarantees where appropriate, and agrees on updates if necessary.

SEO and links

Insert dofollow links in relevant context with natural anchors. Avoid over-optimization and distribute links to strategic pages: categories, hubs and key products.

Measurement

Evaluates clicks, brand referrals, organic signals and contribution to conversions. Adjusts frequency and type of piece according to performance.

Editorial checklist

Define objectives and section, prepare materials and key messages, agree on links and anchors, review draft, approve publication and monitor results.

Covenants and warranties

Agree on permanence, link positioning and update windows where appropriate. Maintain transparency with the medium for long-term relationships.