Cheap links vs. quality links
How to decide and what risks to take. An objective guide to build a link profile with real impact and without compromising your domain.
- Low price and high availability
- Farm risk, low editorial quality and footprint
- Short and unsustainable impact
- Editorial content and thematic affinity
- Organic signals and brand trust
- Sustained impact and low risk
Risks and warning signs
Detect suspicious patterns: massive publications without context, indiscriminate directories, repeated exact anchors, sites with low editorial quality. Avoid footprints and non-transparent networks.
How to evaluate quality
Reviews actual organic traffic, domain authority, content history and topical relevance. Prioritize media with verifiable metrics and clear editorial processes.
Secure strategy
Start with quality links in related verticals, mix natural anchors (brand and semantic) and add exact links in high affinity pieces. Keep a constant monthly cadence and diversify domains.
Project phases
Early stage: authority base in blogs and vertical media. Growth: reviews and comparisons in relevant media. Brand: press coverage and editorial collaborations.
Decision tree
If you are looking for quick and sure impact, prioritize quality and thematic affinity. If your budget is limited, maintain minimum quality and natural distribution, avoiding link schemes and footprints.