Advertising inNewspapers and Media

Formats that work

Advertorials and sponsored articles build narrative and authority. Reviews and comparisons generate qualified clicks and trust. Mentions and interviews reinforce brand recognition.

Media selection

Prioritizes thematic affinity and editorial quality signals. Evaluate organic traffic, audience and related verticals. Coverage in relevant sections multiplies impact.

Message and CTA

Design clear headlines and concrete benefits. Use calls to action adapted to the format: test, registration or guide. Maintain coherence between the editorial piece and the target.

Measurement and attribution

Track clicks, brand references and keyword evolution. Measures contribution to conversions by media and format, and adjusts investment according to ROI.

Costs and negotiation

Prices vary by authority, traffic and format. Adjust budget by vertical and season, and negotiate packages for sustained coverage.

Compliance

Applies sponsored content labeling when appropriate and respects editorial policies. Prioritize transparency and quality for long-term relationships.

Message templates

Define headlines and subheads with clear benefit, body with social proof and coherent CTA. Adapt the tone to the medium and the target buyer persona.