Link Building forEcommerce
Build category and product authority with editorial links from relevant media. Here are the tactics that work and how to execute them.
- Category and product hub mapping
- Reviews, comparisons and guides in the industry media
- Natural anchors and distribution by category
- Metrics and impact tracking
Recommended structure
Start with core categories and create hubs with internal links to products. Support with external publications: reviews and comparisons, thematic guides and mentions in related media.
Types of links
Prioritize specialized media and niche blogs. Accompany with local and vertical newspapers, and quality directories where appropriate.
Measurement
Monitor keyword evolution by category, organic clicks and conversion rates; adjust anchors and frequency according to results.
Quarterly plan
Month 1: base authority with links to hubs and categories. Month 2: reviews and comparisons to star products. Month 3: mentions in vertical press and editorial collaborations.
KPIs and dashboards
Monitor organic clicks per category, priority keywords and conversion per page. Attribute impact by media and format to optimize investment.
Frequently Asked Questions
Which categories to prioritize?
Select categories with higher margin and volume; support long-tail with specialized media.
How often do you publish?
Start with 3-5 links per month per category and adjust for competition and ROI.
How to choose anchors?
Combines branding, semantics and accuracy in safe proportions; avoids over-optimization.
Testimonials
"With reviews in specialized media our key categories and organic traffic per product went up. Anchor distribution was key."
"The quarterly plan gave us predictability. Benchmarks generated qualified clicks and sales."