Anchor Text Guide for Link Building

How to distribute anchors by target and sector, with practical examples and checklist to maintain a natural and effective profile.

Distributions by objective

Authority: predominance of brand and semantics; Accurate positioning: add accuracy with moderation in high affinity pieces; Brand: brand mentions and anchors in press and general media.

Examples by sector

Ecommerce: semantic towards categories, accurate in comparatives; B2B: semantic and branding towards use cases and integrations; Niches: subject guides with safe mix.

Common errors

Over-optimization of exact, repetition in a single URL, lack of domain diversity and lack of thematic affinity.

Checklist

Define objective, select related media, choose natural anchors, establish cadence, measure evolution of keywords and brand references.