Link building forSaaS and B2B
How to build authority and demand with funnel-related content, relevant media and anchors that convert.
Content per funnel
Top: guides and benchmarks; Mid: comparisons, use cases and integrations; Bottom: product sheets and pricing pages. Each piece should receive links from media related to the buyer persona.
Media and verticals
Prioritize industry blogs, specialized portals and trade press. Look for mentions in tool reviews and product reviews, and collaborate on reference content.
Anchors and distribution
Predominate brand and semantics; use exact in closely related pieces and in moderation. Distribute links among categories, use cases, and key data sheets, avoiding suspicious concentrations.
Measurement (MQL/SQL)
Beyond organic traffic: attribute MQL/SQL to media and pieces. Review conversion rates by vertical and adjust investment towards formats with higher pipeline impact.
Buyer personas and PR
Define buyer personas and collaborate with media that impact them. Integrate PR and quality guest posts for strategic mentions and credible links.
Syndication and partnerships
Seek syndication on industry portals and editorial partnerships with reference media to expand reach and sustained linking.
Testimonials
"Mentions in tool analytics gave us quality MQLs and links with credibility. Measuring by vertical helped us optimize."
"The playbook by funnel and anchors allowed us to climb rankings on comparison and pricing pages."